The engagement

What the evidence actually supports.

A board gets one chance to make this call, and the people it would normally ask are rarely neutral. We evaluate the person independently, show how strong the evidence is behind every finding, and leave the board a record that holds up if the decision is challenged later. Fixed fee. Fixed scope.

Fit

This method earns its fee in one condition.

When the people giving you the evidence have a stake in the outcome.

  • A sitting founder.
  • Candidates who are also directors, or who control who you get to talk to.
  • A board or an investor who is not neutral.
  • A decision that carries legal weight, where the process itself may be challenged later.

If the people around your decision are genuinely neutral, this is heavier than you need and a lighter assessment will serve you better. We will tell you that.

Where it does not fit

  • Search. This is evaluation of a defined set, not sourcing of an open one.
  • Confirmation. If you want a yes on one person, that is a different piece of work and should be priced as one.
  • An answer you already hold. If the evaluation cannot change the decision, it is theater, and it exposes everyone who commissioned it.

The method is designed to be able to disappoint the party commissioning it. That is the entire point of paying for it.

I CEO & Founder Evaluation

For boards

How it runs

The standard is set before anyone is scored.

You already own the business. The question is who runs it.

A bar set after you can see who clears it is not a bar, and it is the first thing anyone challenging the decision goes after. The criteria, what each one counts for, and where the bar sits are all agreed with the board in writing before evidence is gathered, and the file shows that order.

Week 1
Calibration

Criteria built from the company’s next eighteen months rather than a generic competency model. We ask each director for their top three priorities rather than for percentages, which takes ten minutes instead of an afternoon. The bar is set and approved in writing.

Weeks 2 – 4
Evidence
  • Interviews with the people around the business.
  • Structured sessions with each candidate, about decisions they actually made.
  • A review of any written plan.
  • References we find ourselves, not only the ones candidates hand over.
  • Every claim the outcome could turn on, tracked to whoever can confirm or kill it.
Week 5
Synthesis
  • Candidates compared against the standard the board agreed to.
  • A map, per candidate, of how many genuinely separate sources sit behind each finding.
  • The case for and the case against, written out in full before any number sticks.
  • Where someone lands right on the line, we say so rather than rounding it away.
Week 6
Delivery

We walk the board through the findings, then hand over the file. At that point the evaluation is closed. Anything that surfaces later goes into forward-looking advice rather than reopening the scoring.

What you receive

The board deck

The recommendation. Every finding shows how strong the evidence behind it is, so you can see how much weight each one carries.

The findings appendix

What we looked at, the standard the board approved, who we spoke to and who declined, and the map of separate sources behind each finding.

The counsel file

Material that belongs with your lawyers rather than in the board room. Kept complete, and never trimmed to match a shortened deck.

Board evaluation
$85,000

Two candidates, six weeks, all three deliverables. The number is built rather than negotiated, and every driver is on the table before you decide.

Two candidates, six weeks — board deck, findings appendix, counsel file$85,000
Each additional candidate (fixed at kickoff)+ $25,000
Compressed below six weeks (by board request)+ $15,000
Three candidates, compressed below six weeks$125,000

The candidate set is fixed in writing at kickoff, because that is the driver that moves the work most and the one most likely to grow quietly once an evaluation is under way. A candidate added after that point is a separate engagement with its own number, agreed before any work on them begins. What we will not do is revise a quoted fee upward in the middle of a running evaluation. Expenses at cost.

What it sits against. A board hiring a CEO commits several million dollars in compensation before equity, and bets the next three years of the company on the choice. The evaluation is a rounding error against the commitment it informs.

Where this sits. A transaction already funds three diligence workstreams, each bought from a different specialist and each priced without argument. We do not do those three. We do the fourth.

Commissioned elsewhere
Legal diligenceReads the documents$150,000 – $500,000
Quality of earningsReads the numbers$75,000 – $200,000
Commercial diligenceReads the market$100,000 – $250,000
Commissioned from us
Gannett.PartnersReads the person the outcome depends on$85,000 – $125,000

The first three are specialist work and we would not pretend otherwise. Our point is what happens to the fourth: boards and buyers commission the other three without argument, then take the question that often carries the most risk on impressions and the references a candidate hands over. That is the gap. The fee is set against the other things you are already paying to have read properly.

Priced this way for a reason. Billing by the hour would give us a financial interest in how long the work runs. We would rather share the interest you actually have: the right leader in the seat, a business that becomes more valuable because of it, and a decision that still looks right in three years.

II Principal Diligence

For investors & family offices

How it differs

A short timeline narrows the scope. It never lowers the bar.

You are deciding whether to commit. The question is the person the thesis rests on.

Legal reads the documents. Quality of earnings reads the numbers. Commercial diligence reads the market. The person the whole thing depends on rarely gets the same treatment.

A company where the leader is the reason it works. An emerging league or a team. A catalog. An artist, an athlete, or a creator whose name is the business. Where the operator is the asset, the operator is the diligence.

The same method on a deal clock: fewer criteria, a tighter reference set, and findings sent as they land rather than in one package at the end. Built to finish inside an exclusivity window rather than to run past one.

Where the asset is a person or a person's work, the rights question and the person question travel together, and both get read.

One principal, on your deal clock$75,000
Each additional principal in scope+ $25,000
Where a rights position is read alongside the person+ $20,000

The deal clock is assumed and carries no premium. Quoted against your diligence calendar before we start, and fixed from that point.

It is the fourth workstream on a deal that already funds three. Where the thesis rests on one person, it is frequently the one carrying the most risk and the only one nobody priced.

What you receive

The findings

Sent as they land, in the form your deal team already works in. Every finding shows how strong the evidence behind it is.

The source map

How many genuinely separate sources sit behind each finding, and what independent evidence the clock did not allow.

The counsel file

Material that belongs with your lawyers rather than in the data room. Kept complete, and never trimmed.

Independence

The method has to be able to disappoint you.

Independence is either a set of commitments that cost something or a word on a website. These cost something, and they are in every engagement letter.

01

No investment position. Gannett.Partners holds no equity, debt, or economic interest in any company it evaluates, and takes none afterward. Where we do hold a position, in a company we co-built, we do not evaluate it.

02

No forward commercial conversation until transmittal. Further work is not discussed, proposed, or priced while an evaluation is running. The order is the safeguard.

03

Continuing advisory sits with the board. Where work follows an evaluation, it is agreed with the board rather than with the person who was evaluated.

04

Findings are not negotiable. How things are framed, ordered and emphasized is yours to direct. What the evidence says is not. Any request to change a finding is put in writing, and the full version is kept with your lawyers.

05

Structural facts are named. A loan to the company, a controlling stake, a board seat, or a separate negotiation with a candidate is stated plainly wherever it affects the work. A fact found later looks like something hidden. The same fact stated up front is rigor.

Before You Commission Anything

Run the first step yourself.

The Source Map counts how many genuinely separate sources sit behind your evidence on a person. Seven questions, then a working map. Nothing you enter leaves your browser, and there is no signup.

Most boards find eleven accounts collapse into two or three. If that is what you find, the conversation is worth having.

Open the Source Map →

On the asset side, the Residuals newsletter runs the same discipline on what you are buying rather than who is running it — including the rights stack and what a minority position actually gets you. Free.

Begin the conversation

If the decision is coming, the time to build the record is before it.

Start with a few questions →

Gannett.Partners accepts a limited number of evaluation engagements each quarter. Introductions by referral and direct inquiry. Coordinating counsel welcome on the first call.