The map

The $12T.
Map

We focus on the convergence of education, media, sports, IP, and the creator economy, multiplied by technology and AI. We believe brands in culture are cultural assets — and that's where the value moves next.

Five sectors, multiplied
01 Education $7T Global learning spend, the biggest pool here. Its digital, creator-led edge is the part in motion.
02 Media & Entertainment $3.5T The incumbent pool. Large, profitable, and quietly being unbundled.
03 Sports $0.5T core Up to ~$3T broadly defined — franchises, rights, and NIL, the scarcest assets repricing fastest.
04 Intellectual Property The ownership layer Rights, catalogs, formats, and brands. Now an asset class you can finance.
05 Creator Economy $250B → $1T The fastest-growing distribution layer. Attention, now with a balance sheet.
× Technology & AI The multipliers The force that compounds all five — collapsing the cost to make, move, and own everything above.

Don't add these up. Watch them collide. The $12T is the value in play as ownership, audience, learning, and technology quit their separate lanes.

Where the value moves

Functions ↓ × Segments →

Swipe the map sideways →

Function ↓Segment →
Education
x·01
Media
x·02
Sports
x·03
IP
x·04
Creator
x·05
Technology
x·06
y·01Coaching
01·01Turn expertise into a curriculum, not a keynote.
01·02Lead like a platform, not a publisher.
01·03Graduate the athlete from paycheck to portfolio.
01·04Treat the catalog as a balance sheet, not a trophy.
01·05Graduate from talent to CEO.
01·06Wield AI as leverage, not a threat to survive.
y·02Operating
Advisory
02·01Build the enrollment engine behind the expertise.
02·02Convert fading reach into owned relationships.
02·03Build the owned business around the prime, before it ends.
02·04Make one asset earn across formats and decades.
02·05Build the operating spine behind the personal brand.
02·06Fold AI into the work without hollowing the craft.
y·03Company
Building
03·01Own the credential, not just the content.
03·02Lean studios that own audience and IP from day one.
03·03Ventures that own the fan relationship beyond game day.
03·04Franchises engineered to be licensed and financed.
03·05Businesses that outlast the algorithm.
03·06Tools that arm the next million owner-operators.
y·04Investment
04·01Back the learning economy: cohorts, credentials, community.
04·02Back the unbundlers of the $3.5T pool.
04·03Back the repricing: franchises, rights, women's leagues, NIL.
04·04Rights and catalogs as a yield-bearing class.
04·05Fund creators as businesses, not campaigns.
04·06The infrastructure of ownership: rights, payments, distribution.

Own the audience. Own the IP. Let technology compound both.

— Chris

The work

We coach, build, and invest across this map. If you're building on it, start a conversation.

Contact

$12T is a convergence estimate: the value in motion where these forces meet, not a sum of five markets. Anchors: global education spend ≈ $7T (HolonIQ), its digital slice growing fastest; global entertainment and media ≈ $3.5T (PwC Global Entertainment & Media Outlook, 2026); creator economy ≈ $250B in 2026, on track toward ~$1T by the early 2030s; sports ≈ $0.5T core spectator economy in 2026, up to ~$3T broadly defined (Best-Howard model), with portions overlapping M&E; IP, licensing, and technology and AI multiplying all of it. Directional by design. The point is the vector, not the decimal.