ResidualsA newsletter
ResidualsCulture is trading now. Catalogs, teams, leagues, libraries, and the businesses artists, athletes and creators build around themselves. Most of the people pricing them have never sat in the room where they get made.
I have. Elvis Presley and Sony Music in music, Muhammad Ali in sport, American Idol in television — a public company built entirely on famous names, sold to Apollo. Residuals points the same experience at what is being bought right now: a catalog, a minority stake in a franchise, an athlete’s or creator’s name, a format.
The Source Map tests the evidence behind a person. The map and the two notes below it test the asset. All free, none gated.
Seven questions on where your evidence about a person actually came from, each with the tell that gives it away. Then a working map that counts the roots behind it. Nothing you enter leaves your browser, and there is no signup.
Most boards find eleven accounts collapse into two.
On the asset side
Twenty-four places to take a position, set out as four moves across six parts of the culture business. Underwrite, own, operate, compound.
Open it →Seven questions on who actually owns what, each with the tell that gives it away. The answer comes back as a shrug when it should come back as a date. Run it before the story convinces you.
Open it →What a minority position actually gets you once the excitement wears off. The money, the information, the say, and the way out you may or may not have bought.
Open it →Family office principals, allocators, board chairs, and the operators around them. Free, and staying that way. First issue launching soon. Join the waitlist and it comes straight to you.
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Music proved it first. In under a decade it went from a risky consumer business to something banks and insurers will lend against. Sports, media, education and the creator economy are the same shape and about a decade behind.
Roughly eight thousand family offices now manage around $5.5 trillion, and about seventy percent of them invest directly, in areas where they know something others do not (Citi Global Family Office Report, 2025). Famous names are exactly what patient money likes: durable, ownable, and cash generating.
And it is arriving somewhere specific. Financial firms have been relocating to Texas for a decade, and the production has followed the money. Y’all Street and Y’allywood, as I put it in the Dallas Morning News, are the same story told from opposite ends — and Dallas is where the capital and the culture are now in the same room.
What has been missing is anyone who can value them from the inside. That is the whole reason this exists.
Gannett.Partners runs independent evaluations of the people a business depends on, for the boards and investors backing them. Where the asset is a person, or a person’s work, the ownership question and the person question travel together.
See the practice →
