Resources

Free tools for leaders, and the people who back them.

A guide for leaders choosing a coach, a source counter that runs in your browser, one-page tests for the leadership decisions boards and investors face most, and our newsletter.

New  ·  White paper

The Standard of Impression.

Every leader has seasons. Most are vetted once and supported inconsistently. Our white paper introduces the CEO lifecycle: four checkpoints when owners are, in effect, making a fresh bet on the same leader.

Get the white paper →
Free  ·  No signup  ·  For leaders

How to Choose an Executive Coach.

What to check before you hire a coach: fit, credentials, how the work is structured, conflicts of interest and fees. It ends with ten questions to ask any coach, on a page you can print.

For founders and CEOs, and for the boards and investors who hire coaches for the leaders they back.

Read the guide →   Download the PDF

Free  ·  No signup  ·  For boards and investors

The Source Map.

Count how many genuinely separate sources sit behind your view of a founder or CEO. Seven questions, then a working map. Nothing you enter leaves your browser.

Eleven accounts of a leader can boil down to a handful of separate sources. The Source Map shows you how many you actually have, and what to do next at each count.

Open the Source Map →

Free with the newsletter  ·  For boards and investors

Five questions to ask before you back a leader.

Each test comes from an issue of Leadership, Underwritten and fits on one page, with room for notes. Bring it to the board meeting or the investment committee.

Issue 1  ·  Succession

The Familiarity Test

Five tests before a decision that rests on one person. Use it before you appoint, extend or back a leader the room already knows well.

Issue 2  ·  Shared top seat

The Boundary Test

Five tests before a shared top seat. Use it before you appoint co-CEOs or split the top job between two leaders.

Issue 3  ·  Leader before a sale

The Seat Test

Five tests before backing a leader in a company that may change hands. Use it when a sale, merger or new owner could change the job the leader was chosen for.

Issue 4  ·  A new CEO’s first team

The Team Test

Five tests for underwriting a new CEO’s first team. Use it when a new CEO is rebuilding the team.

Issue 5  ·  A newly created role

The New Role Test

Five tests before backing a brand-new job. Use it before you approve a senior role no one at the company has held before.

Issue 6  ·  Coming Monday, November 16

The Bench Test

Five tests for a company that runs through one person. Use it before you need to answer who runs the company tomorrow.

Get all five as one-page PDFs.

Subscribe to Leadership, Underwritten and the full set arrives in your welcome email. New tests are added as new issues come out.

Free  ·  Every two weeks

The method, applied in public.

Leadership, Underwritten, our newsletter, reads one leadership decision from the news every two weeks, the way a diligence team would. Free, for the board members and investors who judge leaders, and for the executives who want to see how they are judged. Our one-page tests are included.

All issues →